Standing firm in China PSA market, advanced for ward ASEAN

The following article is reprinted from www.udnbkk.com (article: Thai World Daily editor: Su Qing)

Have you ever thought that from the production of easily available tape and stickers in daily life to "adhesive products" such as commercial barcode printing paper, light box film, battery film, etc., you can establish a multinational company? Chen Shiyue, who only focuses on doing one thing well, has successfully promoted "Kinglabel Adhesive Products Co., Ltd." internationally through research and development, innovation, market segmentation, and solution based services.

What about adhesive products? Food, clothing, housing, and transportation are essential

When it comes to 'adhesive products', many may not be very clear what they refer to. But simply put, all the "adhesive products" that can be seen in food, clothing, housing, transportation, and entertainment probably belong to the category of adhesive products. Chen Shiyue, Chairman of King label, further explained that the company's products have a wide range of applications and almost all industries have Kinglabel's flagship products. In addition to common adhesive tapes, stickers, printing papers, printing films, and labels commonly used in daily necessities, in the professional field of electronic appliances, we also produce halogen-free flame retardant labels, dry battery labels, self-adhesive PVC decorative films for advertising decoration, flame retardant and easy to tear stickers for mobile phone batteries, and even door pillar decorative stickers for communication tools.

Champions League

Not only that, Chen Shiyue, who has invested in "adhesive free" technology for over 30 years, stated that the company also produces self-adhesive trademark materials, as well as optoelectronic, automotive special tapes, protective films, etc., mainly handed over to customers such as printing and die-cutting factories, and then processed and handed over to end users such as mobile phone factories and car factories.

Despite professional production and quality assurance, the adhesive product market is fiercely competitive. What are the advantages of Kinglabel compared to similar products in the market?

Faced with questions from reporters, Chen Shiyue explained that Kinglabel has a complete research and development, quality assurance, and production system, which can provide customers with higher quality and stable products. Customers can use the company's products without any worries. In addition, Kinglabel's innovation in adhesive technology has never stopped, with over 5000 product developments.

Chen Shiyue added that in the face of increasingly serious environmental and ecological pollution issues, Kinglabel will also develop environmentally friendly biodegradable materials and more environmentally friendly adhesives, in order to contribute to the sustainable development of nature. 

Looking forward to the mainland market and making brand differences, Chen Shiyue, the chairman of the board of directors, said frankly that "I am optimistic about the development prospects of Chinese Mainland."

He said that he had explored the Chinese market as early as 1991, and then officially founded "Zhongshan Kinglabel Adhesive Products Co., Ltd." in Xiaolan, Zhongshan, Guangdong in 1998, which has developed all the way to cover paper, PET, PVC, PP, PE, laser, anti-counterfeiting, electronic materials The scale of 9 major series products such as special tape.

Looking back on the past 30 years of hard work in the mainland, Chen Shiyue said that the development of Chinese Mainland has undergone tremendous changes, because China's economy has maintained steady growth, people's living standards have significantly improved, and the capacity for sustainable development has continued to improve.

Looking ahead to the development of related industries in mainland China, Chen Shiyue said that in the past five years, relevant laws and policies have been introduced one after another, and the technology research and development level of label enterprises has continued to improve, which has led to the expansion of the market size of the label industry. It is expected to reach a market size of around 82.9 billion yuan by 2023.

From a market perspective, the label printing industry must keep up with the current market changes, namely the new trend of "small batch, multi variety, and short cycle". The printing capacity sometimes only ranges from 100 to 200 pieces, so it is necessary to create "personalized and differentiated" label printing products that not only have a beautiful appearance, but also meet the requirements of variable data printing or printing.

In addition, he also predicted that products incorporating digital applications such as thin film labels, smart labels, and functional labels will accelerate their development in China and become the mainstream of the label market. 

Based in China and Moving Forward in Thailand

Chen Shiyue also mentioned that Kinglabel has always been self produced and sold, with the purpose of technical service, using advanced technology to create high-quality products, and providing customized services with dedication.

Due to the unique characteristics of the company's products and services, Chen Shiyue said that the company currently does not have an online platform sales plan for sales of unconventional products. But in the future, the company's products will move towards more diversified development, developing its own brand, and Kinglabel will no longer be just a material supplier. At that time, online platform sales will become one of the marketing options. 

Looking ahead, Zhongshan Kinglabel has recently invested in the construction of a new factory building for Thailand Kinglabel International (Thailand) Co., Ltd., located in Loghana Dacheng Industrial Park, Kanhan Town, Yutai County, Dacheng Prefecture. The land area is 36.9025 Lai, approximately 59044 square meters, with an estimated investment of 280 million RMB. The new factory will produce goods that will meet the demand of the Southeast Asian market.